Thinking
Duck and Cover want your face
Uniform has been working with fashion brand Duck and Cover to develop a marketing campaign to help build the brand’s online presence.
The We Want your Face campaign seeks budding fashionistas to enter a modelling competition, with the chance for one lucky guy to become the face of DAC 2012. Girls entering, get the chance to be professionally styled and photographed and then featured in a leading fashion magazine, with lots of other incentives along the way, including £1000 cash.
Hopeful participants can enter via the www.wewantyourface.com or by Facebook, uploading their winning profile picture and encouraging friends to vote them to the top of the leaderboard. The top 5 girls and boys will be invited to London, to attend an open casting, where the winner will be chosen by a DAC panel.
“This campaign is an important step in our strategy to build the DAC brand online. We chose Uniform because of their experience in building brands and delivering integrated campaigns” says the DAC marketing team.
The campaign, due to launch Monday 19th September, has been the result of 4 months hard work and is set to run for approximately 6 weeks.
Tweet20.09.11
