Thinking
Protecting the Heart of Merseyside
We have been working with Heart of Mersey to produce this year’s annual report, which was launched at the charity’s AGM on 10th October.
Heart of Mersey’s Corporate Communications Manager Louise Merrin described it as a core tool for the charity:
“We’re delighted with the finished product. The report really allows us to communicate the vision for our company and Uniform grasped a firm understanding of what we wanted to deliver. They expanded on this vision innovatively to attract attention to the charity, allowing us to reach a much wider audience.”
The charity aims to reduce the risk of CVD and related conditions such as cancer, diabetes and strokes across Merseyside and Cheshire and the report highlights the work it has undertaken across the risk factors that contribute to the disease such as smoking, unhealthy diets and insufficient exercise.
Heart of Mersey wanted to use engaging, innovative ideas to deliver key messages and emphasise some of the achievements from the last 12 months. Our approach also reinforced the importance and need to protect your heart, by manipulating the report into a heart shape and delivering it in a protective tube.
It’s been a fantastic project to work on and we are really pleased to be part of the organisation’s work.
Tweet20.10.11
