Carlsberg 360°
Carlsberg is the world’s 4th largest brewery company, selling beer in more than 150 markets across the globe. To support their current growth strategy of developing new markets across Europe and Asia, Carlsberg has unified its global proposition. Working with the Brand Activation team in Denmark and in line with the repositioning campaign, Uniform was commissioned to develop a concept to activate the new brand.
Our approach centred on bringing together the iconic brand and its longstanding relationship with football, creating an experience that was unique and engaging. Carlsberg 360° was launched in the UK’s busiest shopping destination, Liverpool One, and featured a custom built seven-metre dome with a panoramic, live action and CGI film featuring the UK’s leading football freestyler, Daniel Cutting. Visiting shoppers were immersed in the brand inside the 360° environment, whilst they enjoyed a taste of Carlsberg.
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