Pegasus
Based in Oxford, Pegasus (previously Pegasus Theatre) is an arts centre that specialises in youth arts, new performance work and supporting emerging artists and companies. Following a £7m revamp that included a purpose-built space, Pegasus wanted to develop a new brand that invigorated interest and excitement in Oxford.
We worked with Pegasus to develop a new brand for the Centre using Uniform’s ‘Piece of Cake’ branding process. The aim was to bring together disparate aspects of the centre, all housed in the original theatre including dance, youth theatre, a production company and other community schemes.
In a competitive market, Pegasus had, prior to the re-launch, consistently failed ‘to capture people’s attention’, and to secure the media coverage necessary to grow its audience according to the Head of Marketing. Six months after the re-launch, membership numbers had increased by 1,600 to 10,000, outperforming its average six-month figures by 300%.
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The Theatre is Dead
Theatre-going is far too constricting for our über-cynical modern society that believes it’s “for special occasions only”.
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Piece of Cake™
Branding is our business and our passion, watch our film to find out more here.
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